We need to talk about meat.
The negative environmental and social impacts of industrialized animal agriculture threaten the Sustainable Development Goals (SDGs) and pose significant business risks to universal and non-universal owners alike.
The growth of the human population to 8.5 billion people by 2030 and 10 billion by 2050 means the global agricultural complex will be under increasing pressure to meet nutritional demands already out of its reach. Natural and economic constraints will continue to exacerbate this challenge. And necessitate radical innovation.
The macro financial or even systemic risks that may materialise if one or more of the SDGs are not achieved can have enormous negative consequences for financial returns.
— Principles for Responsible Investment (PRI)
At Future Food Advisory, we’re helping public and private investors understand and grapple with the food system-related risks that have long been hiding in plain sight. We’re also helping investors identify opportunities to capitalize on the global shift toward sustainably feeding an expanding population.
We are building out our platform and resources to provide investors with information regarding key industry developments. In the meantime, we welcome you to reach out and request access to our most up-to-date research.
Our Founder
Kelly McNamara is Future Food Advisory’s founder. An entrepreneur and business researcher and writer, Kelly’s experience spans the financial services, healthcare, and consulting industries. She has written books and case studies for industry thought leaders as well as institutional clients including Harvard Business School and EY.
During the last several years, Kelly has turned her attention toward sustainable finance and the power of public and private investment to address the world’s most critical challenges. Through her work with VC, PE, and other institutional investors as well as NGOs including the Good Food Institute (GFI), Kelly has become convinced of the need for deep and effective investor-oriented research into the risks and opportunities involved in the global shift away from animal agriculture and toward alternative protein sources.
Author of the forthcoming book Hiding in Plain Sight: How the Undervalued Negative Environmental and Social Impacts of Animal Agriculture Represent Some of the Most Significant Investment Risks and Opportunities of the Climate Change Era, Kelly is sharing her research and insights via the FFA platform and welcomes you to get in touch.